Our founder, mission & values
Jo Mavridis
Jo’s inspiration for creating MenoVida stems from her life long battle with hormones and lived experience with PMS (premenstrual syndrome), IVF (in vitro fertilisation), a hysterectomy and early perimenopause. This journey has given Jo deep insight into the complex health challenges so many women face during their lifetime. To help navigate perimenopause, Jo has found symptom tracking crucial, but existing tools lacked the flexibility and holistic view that she needed. Through a number of online menopause communities, she discovered many women felt similarly lost and unsupported.
Jo is now determined to design and build a mobile app to help women better understand their health and advocate for themselves at an incredibly difficult, and often misunderstood, life stage. Jo’s 25 years working in technology marketing, business know-how, and her passion to create a positive social impact has led her to this new path of entrepreneurship and FemTech.
Our Mission
At MenoVida we're on a mission to empower women through the menopause. That’s why we’re creating a personalised easy-to-use menopause App built by women for women. With privacy and accessibility built in at the core, we want every woman to have the data and essential insights they need at their fingertips to help validate their lived experiences and to advocate confidently for themselves.
Our Values
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Providing the tools and knowledge for confident self-management.
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Delivering personalised insights and predictive patterns to help ease menopause symptoms more expeditiously.
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Building the right technology for women by women, focusing on what is needed but missing today.
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Ensuring your data is safe and your anonymity respected.
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Making MenoVida available to all those who need it, whoever and wherever they are.
