Meet the team
Jo Mavridis - Founder
Jo’s inspiration for creating MenoVida stems from her life long battle with hormones and lived experience with PMS (premenstrual syndrome), IVF (in vitro fertilisation), a hysterectomy and early perimenopause. This journey has given Jo deep insight into the complex health challenges so many women face during their lifetime. To help navigate perimenopause, Jo has found symptom tracking crucial, but existing tools lacked the flexibility and holistic view that she needed. Through a number of online menopause communities, she discovered many women felt similarly lost and unsupported.
Jo is now determined to design and build a mobile app to help women better understand their health and advocate for themselves at an incredibly difficult, and often misunderstood, life stage. Jo’s 25 years working in technology marketing, business know-how, and her passion to create a positive social impact has led her to this new path of entrepreneurship and FemTech.
Advisor
Dr Sarah Gray
Sarah Gray is an experienced GP and Women's Health Specialist based in Cornwall, with a distinguished national and international profile. For 15 years, she led an NHS specialist women's health clinic serving the South West before establishing her private practice, St Erme Medical, in 2019.
Sarah has championed women's health in Cornwall for over 20 years, providing governance for sexual health services, serving on the British Menopause Society Council, and collaborating with NICE on heavy period management. She has contributed to the GMC's Fitness to Practice Directorate for over a decade.
Passionate about education, Sarah lectures nationally and internationally, publishing for both clinical and public audiences. Her media work includes BBC Radio Cornwall, LBC, Woman's Hour, and the Victoria Derbyshire show, with articles in the Daily Telegraph and Woman & Home.
Sarah holds extensive professional memberships including RCGP, BMA, PCWHF, FRSH, BMS, EMAS, IMS, and GMC registration.
Advisor
Dr Liz Leigh-Firbank
Dr. Liz brings a powerful combination of scientific rigour and real-world understanding to MenoVida's advisory board. As a Registered Nutritionist with a PhD from the University of Reading specialising in cardiovascular health and omega-3 fatty acids, she delivers evidence-based expertise that cuts through wellness industry noise.
Her extensive commercial experience developing nutrition products and strategies for global brands including Unilever, Mondelez, and Lintbells provides invaluable insight into creating supplements that genuinely work and succeed in the marketplace. This unique blend of academic credentials and industry knowledge ensures MenoVida's offerings are both scientifically sound and commercially viable.
Having navigated perimenopause herself, Liz understands the challenges women face during this transition from both professional and personal perspectives. Based on Dartmoor, she champions a balanced, holistic approach to women's health that honours scientific precision while enhancing quality of life—a philosophy that perfectly aligns with MenoVida's mission.
Advisor
Dr Kathryn Patrick
Our Mission
At MenoVida we're on a mission to empower women through the menopause. That’s why we’re creating a personalised easy-to-use menopause App built by women for women. With privacy and accessibility built in at the core, we want every woman to have the data and essential insights they need at their fingertips to help validate their lived experiences and to advocate confidently for themselves.
Our Values
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Providing the tools and knowledge for confident self-management.
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Delivering personalised insights and predictive patterns to help ease menopause symptoms more expeditiously.
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Building the right technology for women by women, focusing on what is needed but missing today.
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Ensuring your data is safe and your anonymity respected.
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Making MenoVida available to all those who need it, whoever and wherever they are.
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